Ready for the best social media strategies for Instagram? There were nearly a dozen new Instagram features that were added 2016, which means organizations need to take their marketing to the next level. Learning Instagram hacks & strategies can make you a power user on the app!
If your wondering why you should be using social media. Or perhaps where the ROI comes in for your brand. Instagram is a serious traffic funnel and brand awareness tool. Being a successful social media marketer gives you an ideal opportunity to create value which continues to give future returns.
So no need to reinvent the wheel, learn from the best. Here are some of the best social media strategies that have been implemented on Instagram.
1. Encourage user generated content for virality
As more individuals switch to the visual app, brands keep looking for better ways to engage users and get more followers on Instagram. Be that as it may, it’s not just about the follower count– rather, brands need to figure out how to effectively draw in and interact with individuals on Instagram.
Adidas nailed this strategy by using a celebrity to encourage users to take photographs of themselves modeling their gear. The hook was the opportunity to be an the next face of adidas.
2. Collaborate with complimentary brands
Collaboration tools existed before social media. Look at complimentary accounts that you can team up with on a collaboration. A good example of this is a case study on How Red Bull, Reef, and Alex & Ani Marketed At Bonnaroo
You can run competitions, challenges and so much more plus you have access to another major audience.
3. Get Notifications from Competitor Content
Brands should always measure their efforts against the competitors to recognize what’s working and things that could improve. Utilizing social media competitive analysis gives you leeway to expand the quality of content and better reach your audience.
For brands on Instagram, it’s smart to see what type of content your competition publishes on a regular basis. At that point you can pick which strategies could work for your brand and help build inspiration for future posts.
To set up notifications of a particular user, simply go to one of their posts and click the three dots in the upper right. From that point, click ‘Turn On Post Notifications’ to receive immediate alerts.
4. Make Your Bio Link Dynamic
You get one clickable link in your Instagram account, however you can change it as many times as you’d like. Rather than using your home page URL and never touching it again, utilize the link in your profile to promote your most recent content or promotions.
Make a post (or a series of posts) on Instagram with an call to action for people to click the link in your bio for more info. This is ideal for running special promotions, preparing customers for a product launch or new feature to your site.
Instagram hacks like this make it simpler to quantify social media traffic to particular pages from the platform. Also, to ensure your links are simple and trackable, utilize UTM tracking parameters or a link shortener like Bit.ly.
Another awesome approach is to use the link in your bio to gather email subscribers. You can split test different landing pages of and offers to see which gives you the best outcomes.
5. Regram and Tag Influencers
Sharing content from different users is an awesome approach to building relationships on social media. Twitter has Retweets. Pinterest has Repins. Instagram has regramming. However, Instagram doesn’t have a built-in feature to regram posts by other users. But that doesn’t mean it’s impossible.
There are a few Instagram applications, for example, Websta and Repost for Instagram that will let you repost photos from other users without taking screenshots and cropping.
When you repost another user’s photograph, ensure you tag them in the caption so they get a notification and also to credit the original source. This routine with user-generated content makes for long lasting relationships and helps increase engagement among other users.
6. Use Engagement Pods
Instagram is ranking posts on the level of engagement and how quickly they are being engaged with after the time of post. Content that has a large amount of engagement straight after posting will rank higher in feeds as Instagram. This signals to Instagram that the content is valuable.
7. Reorder and Prioritize Instagram Filters
With 40 unique Instagram filters to use on your content, it can be difficult to recall your favorites. Typically brands should adhere to a limited number of filters to ensure cohesion across your content. Using an excessive number of filters can appear clunky and amateurish. It can be confusing for the user as your branding becomes inconsistent.
You can organize your favourite filters and erase the ones your brand doesn’t need. Select your content via the filters then click the gear manage icon.
Drag and drop your favorite filters to the top on the list and uncheck any others you don’t need on your Instagram. This spares you a huge amount of time and increases collaboration efforts between team members.
This ensures your team only publishes with the right filters by managing and editing them in the app.
8. Hide Your Hashtags
At this point you should realize that hashtags and Instagram are the perfect pair. Hashtags help spread awareness and engage new audiences. One of the most well known approaches to get your audience engaged is with branded hashtags.
7 out of 10 hashtags are branded on Instagram. However, that doesn’t mean you always need to utilize branded hashtags. In any case, some of the general hashtags can be a bit boring for users. Many brands have simply concealed their unbranded hashtags to avoid taking up too much real estate. You can easily conceal your additional hashtags by adding a second comment with tags or by following these steps:
- Click the 123 button on your mobile keyboard (iOS).
- Click return and include either a period, dash or bullet.
- Hit return again and repeat the process a couple of times to hide your message (Instagram hides after three).
Once you’ve used a couple of branded and non-branded hashtags, utilize an Instagram analytics tool like Sprout Social to track, monitor and benchmark your organization’s hashtags.
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