Many new influencers and start up brands wonder what an Instagram post is worth? This guide will show you what you should be getting paid for an Instagram sponsored post.
The CPM method.
Cost per mille (CPM), also called cost per thousand (CPT) is a commonly used measurement in advertising. It is the cost an advertiser pays for one thousand views or clicks of an advertisement. Let put together a simple example of how to put this into practice. If you have 10,000 followers on Instagram you divide your followers by 1,000 and multiply that number by the industry CPM to get your rate.
- $7.02 Average = $70.20
- $5.40 Consumer Packaged Goods = $5.40
- $6.27 E-Commerce = $62.70
- $3.09 Gaming = $30.90
- $6.33 Retail = $63.30
- $7.94 Travel = $79.40
Not all accounts are equal if you have a strong niche following or a high level of engagement you can catch a higher price. According to DigiDay.com on Instagram you should be looking at a rate of $1,000 per 100,000 followers. Chelsea Naftelberg, associate director of content and partnerships for social media agency Attention, estimates how much her team should pay an Instagram influencer based on $1,000 per 100,000 followers. Brands can start with $250 per Instagram post for social stars with less than 50,000 followers, then add roughly $1,000 per 100,000 followers per post. (Source DigiDay.com).
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