As an online retailer, when you consider Instagram, what first rings a bell? Do you think about a humming commercial center brimming with potential purchasers, all prepared to haul out their Visas to purchase the item you are offering?
Instagram is something other than a gathering of beautiful, styled pictures. With over 800 million clients online Instagram can possibly expand your sales by turning your followers into clients. Did you know that, 60% of Instagram users discover new products because of Instagram.
How People Find Products on Instagram
When shopping on the internet users use key words in Google or Bings search tool to find what they are looking for. On Instagram users search via communities that are based around hashtags. With the algorithm constantly changing you want to make sure you have a strong hashtag strategy. The right hashtags and level of engagement can see your brand hitting top posts and keeping that coveted digital real estate.
Images in the top posts are highlighted for an extended period of time. Many users are searching via hashtag and now there is the option to follow hashtags in Instagram. Hitting top posts is another way to have your brand exposed to users that are searching for it. It is the Instagram equivalent of hitting the first page on Google.
You can read more about how to nail this strategy on my post How to reach Instagrams Top Posts.
Step 1: Grow Your Reach for More Sales
Growing your reach will help you sell more of your product on Instagram. If you increase your reach, you also increase the number of potential customers who are viewing your products. While your content needs to be flawless the marketing behind your social media account takes at least 70% of the work in order to be successful.
So what is this 70% that goes behind the scenes? Firstly you need to maximize engagement – the likes and comments you receive.
- Our Instagram growth machine can help you grow your account and teamed with our engagement pod will give your account a head start in reaching top posts and the explore feed.
- Getting shout outs from influencers in the industry is a great way to send new and engaged followers your way. We have a free shout out networking group for Instagram users with over 10k followers. You can join here:
- Get featured on accounts of key influence. If you are in the family industry we have compiled a list of accounts that feature other family accounts. You can get it here.
- Swap manual pods for real life commenting. Instead of spending an hour returning comments in a comment pod click on some hashtags that are relavent to your audience and start chatting away. You will find the engagement will flow right back to you and you create brand awareness with potential buyers that are interested in your product.
Step 2: Create Instagram Posts That Sell
Images That Sell
Great news for product sellers using Instagram! 65% of the top-performing Instagram posts are product photos, meaning Instagram users want to see photos of your products.
When selling on Instagram, your images need to appeal to your followers to help you grow your reach and increase engagement, which can help you land on the explore page and get within the top posts for your chosen hashtags. Gorgeous, professional-quality photos are a must on Instagram. Resist the urge to post anything that isn’t clear and beautifully lit.
More importantly they need to have the functionality to be able to purchase. Depending on your sales style there are two options you can use.
For the direct seller
Big Cartel or Shopify which allows you to purchase without leaving the app. With the average abandon cart rate at 60% the less clicks to check out the lower your abandon cart rate will be.
In order to use this functionality all of your products need to be listed on your website and available for sale.
The shopping bag and price point options on the products educates the user that the post is shoppable.
For the reseller
If you are a reseller then you might find Reward Style a better option for you. Reward style allows you to shop your posts on Instagram, Snapchat, Pintrest and Facebook. By screencapping like to know it images and opening them in the like to know it app you can shop the image.
One thing I absolutely love is that users in the like to know it app are looking to shop only! This means sales are a lot higher than other social media apps. Any images that are liked in the app are emailed to you as a handy follow up and is a good strategy to encourage that purchase. Here is my favorite style crush Olivia Rink.
Reward Style is an invitation-only end-to-end content monetization platform for top-tier digital style influencers and brands around the world. To get invited send me an email with your details.
Displaying your digital creative
The Flat Lay
A flat lay is a styled arrangement of items shot from directly above. Not only are flat lays trendy, they are also a visually appealing way to organize multiple products and catch your users’ attention.
Lifestyle and Product Combination
Lifestyle photos account for 43% of the most-liked photos on Instagram, so why not combine a lifestyle photo with your product and showcase how it can be used in real life? Or take it a step further with Video!
People and Product Combination
Instagram photos with faces get 38% more likes. Adding people in your posts will bring your product to life and show how it can be used in real-life situations. The Alo Yoga team have a great collection of yoga ambassadors that curate stunning content in their gear.
Always Include a Call-to-Action (CTA)
Seventy-five percent of users on Instagram have taken action after seeing a business’s post. When your user finishes reading your caption, do they know what steps to take next? Make it really simple by adding a quick CTA!
- “regram to enter”
- “tag a friend”
- “shop now”
- “click the link in our bio”
- “watch our Instagram story for more details”
- “swipe up”
- “leave a comment below”
- “double tap if you agree!”
With Instagram users 25% more likely to be in the top income quartile, it’s no surprise that businesses are trying to figure out new ways to capture the attention of their audience and increase their sales.
With our three-step plan, implementing a sales strategy in conjunction with your Instagram account is easy and achievable!
Let’s quickly recap the steps you need to take to sell on Instagram:
- Grow your reach to increase your sales
- Create posts that enable purchasing
- Direct your audience with a CTA on what you would like them to do next.
Do you sell products through your Instagram? Is your account know as an expert in your industry? Let us know in the comments below.
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