Sometimes we can get discouraged when we don’t see immediate results. There is a lot more to Social Media then simply adding a caption and posting. In fact social media can be used to improve your SEO, CPC advertising rates and so much more. This article addresses 10 ways that you can use social media advantages for your business.
Social media advantage #1
Social media posts drive targeted traffic.
Whatever your industry, segment and audience, a substantial portion of your customers and leads are on social. A recent Pew Research Center study found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Even among Americans 65 and older, 37% are social media users.
Having access to all those customers helps you boost traffic, particularly for new site content. When you post a new blog or update your homepage, it can take a while to get traction with Google. Unless you are an SEO expert! (We can help you rank your business with SEO you can get more info here)
That means very few customers will know the new content is there unless you have sent out an EDM or the next time they’re searching for your product or service.
Social media posts provide an opportunity for the public to find your new web content and click through to your site.
And because those posts will primarily show up in the feeds of followers and people interested in your product, that traffic is typically very targeted. It won’t just boost your traffic numbers — it will bring in the type of visitors you want to attract.
The traffic benefits of social media marketing can be dramatic.
Social Media Advantage #2
Using social media for business boosts your site’s SEO.
You can use social media to boost your sites SEO! How?
By posting articles from your website on Facebook creates a quality backlink. Once users start sharing that link it gains more clad.
The same theory is implemented
Aside from earning an
Social Media Advantages: #3
Social media ads allow targeting and retargeting.
Why advertise on social media?
Social media platforms like Facebook offer highly targeted ads, which can be customized around your customers’ needs. Not only are they highly targeted via industries and demographics but you can target users who have interacted with your brand.
This allows you to make advertising campaigns based on warm leads rather than cold ones. This can dramatically decrease your CPA (Cost Per Acquisition).
Pro Tip: Install a Facebook pixel on your website to track how your ads affect customer behavior, and retarget your ads accordingly. Over time, Facebook will learn which users are more likely to click your link or buy a product, delivering your ads to the people most likely to convert into solid leads and sales.
Social Media Advantages: #4
The ROI on social media ads is incredibly high.
By boosting the right social media posts, you can bring in a lot of traffic at a fraction of the cost when looking at alternative digital advertising methods such as
As of 2018, the average Google AdWordscost per click varied from $1.20 for travel and tourism, to $5.27 for education and employment. Depending on the keyword targeted, you can end up paying $50 or more for a single click. Cost per acquisition — the amount of money businesses spend on ads to acquire a single customer — varies even more, from less than $20, to over $200 for the legal industry.
Just take a look at some of the most expensive AdWords keywords:
- “Divorce attorney” costs $31 per click
- “Cloud computing” costs $72 per click
- “Solar installation” costs $11 per click
- “Car insurance brokers” costs $21 per click
- “Press release distribution” costs $29 per click
With boosted posts, you have a lot more control over when your message gets amplified, which means you can spend your advertising budget more strategically by focusing on the posts that matter most to your audience.
This also can soar your number of backlinks and shares thus increasing your SEO performance at the same time!
Pinterest advertising is great for building links and shares for visual merchandising products such as clothing and home-wears while Facebook is great for sharing more complex products that may need more information in order to create a converted sale.
Social Media Advantages: #5
Social Media Can Build the Consumers Level of Trust in the brand.
For the first time, consumers can post honest reviews about products and services that we all use today. That means no fake
Brands that have low-level consumer ratings are being forced to increase their level of customer service, product quality and so much. Why? In order to compete with businesses giving superior service and products.
Drive Revenue With Social Media
Are you ready to rocket ahead of your competitors and take the social media world by storm?
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