Instagram has released a new feature The Creator Account! This new Instagram feature gives influencers specialized tools and a new dashboard to manage their account.
Instagram is recognizing the value that Influencers create on its platform and now are catering to their needs. According to an Instagram spokesperson, “We’ve gotten feedback that existing tools around business profiles make it difficult to track creator follower growth and engagement over time and that existing business tools weren’t designed with them in mind,”
As a marketer, this turn to an influencer centric software development is relieving for me to see. Facebook killed the reach of the Influencer on Facebook pages opting for users to have to use an advertising strategy to gain reach. Deep down I had the same fear that this method may have been adopted on Instagram when Facebook acquired the app. It looks like the company is learning from its mistakes and embracing how powerful Influencers are becoming in this day and age.
Kamiu Lee, CEO of Activate, believes, “More tools to access growth insights are going to be a huge win on the side of influencers if done right. By being able to easily see statistics around follower growth, content creators will be able to better pinpoint content that’s resonating with viewers.”
The new Instagram creator accounts features include:
- New Instagram growth insights such as data around follows and unfollows. This data was previously obtained through third-party apps or websites.
- At the moment you can favorite conversation threads on Instagram but the new direct messaging feature on creator accounts will offer the ability to filter notes. This feature will get many influencers back into their Instagram inbox because the amount of spammy DM’s that go out at the moment is enough to turn anybody off. This new feature will make sure creators don’t miss important requests.
- New flexible labels that allow users to designate their preferred method of contact.
Sneek peak at the branded content user interface
Instagram creator accounts are currently in the testing phase
The new creator accounts are invitation only while Instagram continues the beta phase.
Will you switch to a creator account from a business account?
We would love to hear your thoughts.
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