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How to schedule your Instagram posts

February 6, 2018
Instagram today made a long overdue change to its product that social media managers have wanted for some time – it will allow businesses on Instagram to schedule their posts. To implement scheduling you will need to use an API approved software system such as Tailwind.   Finally we can take back our nights and weekends and begin automation with Instagram! One of the reasons why I prefer Tailwind over Hootesuite is that other tools don’t support hashtags unlike Tailwind – and that reduces the reach of your posts. You also miss out on being found based on interest segmentation. I personally have been using Taliwind for over six months now for our clients Pintrest needs and I am so excited that Instagram has now been integrated into this wonderful platform. Ready to get started you can sign up with Tailwind here: http://bit.ly/2hLnCYu We are also releasing some Instagram and Pintrest training.. Stay tuned! Another new feature involves business discovery, which offers the ability to view other business profile information and media. Below is a simple video on how to set up Instagram scheduling with Hootesuite! Happy scheduling! The Socialite Media Tailwind is an affiliate link but I love it and I pay for it myself! It has been a great asset to my social media strategy. Get your free template! It's time to implement your social media strategy. Success! Now check your email to confirm and make sure you add [email protected] to your mailbox so you don't miss out! There was an error submitting your subscription. Please try again. First Name Email Address We use this field to detect spam bots. If you fill this in, you will be marked as a spammer. I'd like to receive the free email course. Subscribe We hate spam just as much as you do! No spam just our guide delivered to you. Powered by ConvertKit

DIY Digital Audit

February 6, 2018
Social media and online paid advertising are highly targeted methods to direct traffic to your website.  Have you ever wondered what your conversion rate to sales should be? Or how to improve each sales conversion stage? Social media allows us to instantly direct a highly targeted audience into the beginning of the sales funnel. If your digital strategy is letting you down you could be sabotaging your own sales. Let’s look at two main online business models. E-Commerce and Lead Generation.   E-Commerce Add to Cart bounce rate industry average 68%! Yes it is high what is your abandon cart rate tracking at? Average CPC industry average is $1. If your paying for online advertising what is the rate you are being charged for click through’s? How many organic click through’s are you achieving? This would be a ROI measurement on your social media strategy. Website conversion rate industry average 2-3%. What is your traffic to sale rate? Average Add to Cart Rate industry average 5-7%. What is your add to cart rate? Lead Generation Landing page conversion rate for opt-ins – needs to be min 20%. Is your hook enticing? Are you getting the right audience? What is your current opt in rate? Lead magnet to sales/strategy call conversion rate should be 5%. Are you following up with bookings? Are you subscribers converting to sales? What tools should I be using? Google analytics can track all of this data for you and more! It’s critical to monitor all of these checkpoints to see where your business may be experiencing bottle necks. If your not tracking according to industry rates and would like to book a strategy session with us today. We can help you with the entire process or guide you through it.   Your friend, The Socialite Media. Get your free template! It's time to implement your social media strategy. Success! Now check your email to confirm and make sure you add [email protected] to your mailbox so you don't miss out! There was an error submitting your subscription. Please try again. First Name Email Address We use this field to detect spam bots. If you fill this in, you will be marked as a spammer. I'd like to receive the free email course. Subscribe We hate spam just as much as you do! No spam just our guide delivered to you. Powered by ConvertKit

How two emails tripled my sales

February 5, 2018
Are you struggling to convert email subscribers to sales? Perhaps you are trying increase the frequency of sales? Read on I am going to tell you how I tripled my sales in the first month of January 2018. This post contains affiliate links and the exact method I used. Like most marketers I know the value of your database. I have always concentrated on building it as a top priority in my business and other brands I have worked with. Your email database is a targeted list of warm leads and is your most valuable sales tool. It’s from here we can pick low hanging fruit so to say. After all the acquisition cost of a new customer is quite high. So we want to ensure that your email nurturing strategy converts. Lets get started! The tools you will need to implement this strategy is a marketing automation system I use ConvertKit and some time to really put it all together. I like ConvertKit because it is affordable, easy to use and they have great support. They will literally give you hands on training to empower you to get up and running in the most effective way for your business. I used to use MailChimp for my emails, which a lot of people start out with. Generally because it’s free and it creates beautiful content without having to be a designer. The downside is that it has a very low click through rate. You will find that your emails will get stuck in junk, promotions, social or spam folders. Segment your Email Database The first thing I implemented in my strategy was to segment my current database. The consumer goes through different stages of the sales cycle as they move from the awareness stage to purchase. We need to tailor our communication message accordingly.     A simple way to start out would be to segment your database into: Purchased Warm leads Cold leads I recommend to-do this by using the tagging feature in ConvertKit. It will make it easier in the future when we delve into more advanced strategies . Action: Create three tags, purchased/client, warm lead, cold lead. Create an automation Now that your audience is segmented let’s create our first automation. Let’s start with the example of a cold lead. Let’s just clarify to start, since the user has already signed up for your hook the lead is not purely cold, although I like to use this tag because there are advanced features in ConvertKit that can track how the user interacts with your content. For instance we can add the tag to warm lead if the recipient merges from your email to your website to check your product.   Looking at the consumer purchasing cycle we can see that email one needs to be stimulating the awareness and consideration stage. Why you may ask? You want to be able to connect the features and benefits that your product has by educating your audience. In order to start

What is an Instagram post worth?

February 5, 2018
Many new influencers and start up brands wonder what an Instagram post is worth? This guide will show you what you should be getting paid for an Instagram sponsored post. The CPM method. Cost per mille (CPM), also called cost per thousand (CPT) is a commonly used measurement in advertising. It is the cost an advertiser pays for one thousand views or clicks of an advertisement. Let put together a simple example of how to put this into practice. If you have 10,000 followers on Instagram you divide your followers by  1,000 and multiply that number by the industry CPM to get your rate.  $7.02 Average = $70.20 $5.40 Consumer Packaged Goods = $5.40 $6.27 E-Commerce = $62.70 $3.09 Gaming = $30.90 $6.33 Retail = $63.30 $7.94 Travel = $79.40 Not all accounts are equal if you have a strong niche following or a high level of engagement you can catch a higher price. According to DigiDay.com on Instagram you should be looking at a rate of $1,000 per 100,000 followers. Chelsea Naftelberg, associate director of content and partnerships for social media agency Attention, estimates how much her team should pay an Instagram influencer based on $1,000 per 100,000 followers. Brands can start with $250 per Instagram post for social stars with less than 50,000 followers, then add roughly $1,000 per 100,000 followers per post.  (Source DigiDay.com). Ready to increase your social media earnings? Fire up your Instagram account with us today.   Get your free template! It's time to implement your social media strategy. Success! Now check your email to confirm and make sure you add [email protected] to your mailbox so you don't miss out! There was an error submitting your subscription. Please try again. First Name Email Address We use this field to detect spam bots. If you fill this in, you will be marked as a spammer. I'd like to receive the free email course. Subscribe We hate spam just as much as you do! No spam just our guide delivered to you. Powered by ConvertKit
Digital Marketing

Why I use WooCommerce

January 13, 2018
Wondering why I use Woo Commerce? Being a WordPress user I have to say I love using Woo Commerce for my e-commerce solution! Woo Commerce is the most popular shopping cart system in the world, powering over 30% of all eCommerce websites.  If your weighing up which e-commerce system to implement this is the article for you.  This post may contain affiliate links. It’s Easy to Use Being a digital marketer and not a web designer some WordPress plug ins can be quite challenging. Woo Commerce was so simple to set up.  It’s wonderful right out of the box, and it’s simple enough to configure without being a web expert. It’s free Woo Commerce is free. While there are upgrades for subscription services  or membership payments these are relatively low one off costs starting at $79.  While competitors like Sam Cart will charge you $90 a month to use their service or Shopifys lowest plan is $30 and up scales on the more products you sell. Having a low investment is great especially when you are starting out or testing a product. Woo Commerce does not just handle small stores Woo Commerce drives the capability for major platforms. It’s not all about the store WooCommerce allows you to plug a store straight into your website. Other e-commerce providers make you build around the shopping cart. As marketers we know it is not all about the cart call to action. New users need to learn about the brand, perhaps see social proof and gain trust. All of these strategies can be built into your website and then you can add your woo commerce  store. It Integrates seamlessly with powerful systems An e-commerce store needs to offer a wide range of capabilities in order to meet the stores needs.   WooCommerce makes it easy to set up payment processing, shipping, tax levels, automatic emails, shipping, order fulfillment, refunds, customer service, merchant processing, all in one place. Who loves accounting? Not me that’s for sure! Woo Commerce now integrates seamlessly with Quickbooks so you can save time by not having to enter that data! Win!! It’s Easy to Add On To There are so many add on’s to Woo Commerce today. Allow subscriptions and membership processing on your website. Wish lists and Loyalty programs! Ready to start selling? So what are you waiting for? Head on over to get your download here! Once you have installed the plug in come back and join us to learn how to quickly configure the check out fields easily. How to remove the checkout fields easily With an industry standard of cart abandon rate at 60%!!!! You want to make sure you do everything you can to make the check out process easy and seamless. But let’s face it I am a marketer not a coder. I know what I need but the implementation of code is not my forte. I found this article today by Peter Starvaro He is a complete star and can help the absolute beginner

How to shop on Instagram Posts – Video guide

January 9, 2018
It’s time to set up Instagram shopping posts! Instagram is now selling products via the posts feed! Are your products seamlessly sold in the Instagram app?  This quick guide will help you to set up Instagram shopping on your posts. Here is a video on how shopping on Instagram’s posts works: Why your brand needs a Shop on Instagram 800M — Number of monthly active Instagram users. 500M — Number of daily active users Increased from 400M to 500M since March 2017 5X — Instagram growth rate compared to overall social network usage in the U.S. (Source: Inc.) 25 — Percent more likely it is that Instagram users are in the top income quartile than average Internet users. (Source: GlobalWebIndex) 60 — Percent of people who say they discover new products on Instagram (Source:  Instagram) 70 — Percent of users who follow a business on Instagram (Source: Instagram) 75 — Percent of users who take an action after seeing a business post (i.e. visit a website, search, shop or tell a friend) (Source: Instagram) 150M— Number of daily active Instagram Stories users just 5 months after launch (Source: Instagram) 33 — Percent of the most-viewed Instagram Stories that come from business accounts (Source: Instagram) 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc.) How to set up your posts for Instagram shopping video How to tag your shop items on Instagram video   According to Big Cartel: Natori had a – 1,416% Increase in Instagram Traffic # of posts with tagged products at time of writing: 61 Increase in traffic from Instagram: 1,416% WoW Increase in revenue from Instagram: 100% WoW (source) Instagram Shopping Restrictions Instagram’s new shopping feature is currently available only to Instagram accounts set up from an IP address based in the U.S. or that was downloaded in the U.S. for the time being. Don’t let this stop your brand. set up Instagram shopping posts with a Socialite Media Account Manager! To find out more simply send us an email. It’s time to set up set up Instagram shopping posts! For more ideas on how to use Instagram for your business check out our article on how to get featured on top posts and the explore feed using hashtags. Your friend, The Socialite Media. Summary Author RatingAggregate Ratingno rating based on 0 votes Brand Name The Socialite Media Get your free template! It's time to implement your social media strategy. Success! Now check your email to confirm and make sure you add [email protected] to your mailbox so you don't miss out! There was an error submitting your subscription. Please try again. First Name Email Address We use this field to detect spam bots. If you fill this in, you will be marked as a spammer. I'd like to receive the free email course. Subscribe We hate spam just as much as you do! No spam just our guide delivered to you. Powered by ConvertKit
Digital Marketing Instagram News Social Media

How I use hashtags to go viral on Instagram and how you can too!

January 5, 2018
I have a secret hashtag recipe that I use to go viral on Instagram  Instagram’s top posts  is great place to sit for a brand, especially if you want to go viral. Hashtags are communities build around an interest and movement, being able to place your brand in the top posts of these highly targeted communities that are readily pre made is gold. There is a two step strategy to achieving this. Choosing the right hashtags. Most people go for the large and most popular hashtags but that is a no no! Especially if you are a start up account. Your hashtag will go to waste as you are going to get lost in the feed of millions of users who are trying to catch the attention of the audience. You want to be able to out rank other accounts. If no one can see you then your opportunity to go viral is very low.  To do that you need to go niche. I like to spice up my hashtag recipe with 2:3 smaller hashtags being 50k and under and 1:3 popular, trending or viral instagram hashtags. To help you decide on how small to go, look at how many likes the top posts have on them. That will give you an indicator on whether you need to move to a smaller hashtag to gain that precious real-estate. The second step is to get those likes! Wait a minute isn’t that why we are here? Yes, so you need to boost your engagement quickly when you release a new post on Instagram. The faster the growth rate the more your post will be featured in your followers news feed.  Instagram’s algorithm will deemed the activity as high ranking content. We also know we need to get a certain number of likes for top posts. You can achieve this by joining an engagement pod where users comment or like each others content. You need to remember that the purpose of the pod is not for vanity likes but to rank your content so that you are holding your best position in top posts. Of course there is always pod leechers and sometimes it takes a while to find a good pod. We have a pod service that is executed for you by our account managers so you can skip the leechers, research and sit back and enjoy the results. You can get it here. Make sure you tag us #welovesmedia so we can see you start hitting top posts!!! If you enjoyed this article you may also like how I got 20k instagram followers in a year and how you can too! Your friend,   The Socialite Media. Summary Author RatingAggregate Ratingno rating based on 0 votes Brand Name The Socialite MediaProduct Name Instagram Engagement Pod Get your free template! It's time to implement your social media strategy. Success! Now check your email to confirm and make sure you add [email protected] to your mailbox so you don't miss out! There was

How to get featured on Instagram’s explore feed. 

December 28, 2017
Every brand wants to rise from obscurity to notoriety.  A shift takes more than luck to get your account  featured on Instagram’s explore feed. The Instagram Explore page is a coveted piece digital real-estate. Holding a space here is one of the best ways to boost your Instagram results with new followers and a steady flow of digital traffic. This guide explains how our powerlikes service paired with the below social media strategy will get your brand Featured on Instagram’s Explore Tab! There are two main factors that come into play when Instagram ranks and selects content to feature on the explore tab. Step one: 1. Target your Instagram content.  Target your niche and stay there! Instagram’s explore feed aims to tailor content for every single user. This is integrated by selecting posts based on what the user is interested in. This is reflected by what the user likes and follows on their Instagram account. Your content must be relevant to your target market. The best way to achieve this is to consistently post in your niche. Your why. Why are users following you? Is it fashion advice? Daily Inspiration?  Over time, Instagram recognizes patterns in what each user is engaging with, and shows content based on these learned formulas. This is  part of Instagram’s new usercentric design. When you consistently post in your niche  your content will be recognised by Instagram’s algorithm. Now your content needs to be considered valuable to be  recommended. You may be wondering how does Instagram determine the quality or value of my account? A big factor is your engagement.  This is where we move into step two: 2. Powerlikes! Get powerlikes straight after posting! You need a large number of timely engagements on your Instagram posts. This demonstrates that your content is interesting and it is in demand. So you may be wondering how to work out the golden number of likes you need? This is dependent on how competitive your niche is. Explore similar accounts in the explore page. Head on over to their feed and look at the number of engagements several of their posts have.  This will give you a target number of engagements to implement in your social media strategy. It is important to note that not all Instagram likes are created equally!  Likes from larger accounts have increased authority and enable a larger boost in Instagram’s algorithm. Here are some Instagram accounts we got featured on the explore page this week.     This method you will find will not only get you featured on Instagram’s explore page you will find that if you nail your hashtag strategy your Instagram account will feature in top posts too! Get your brand exposed with our powerlikes service here!  Don’t have a hashtag strategy? Get the guide by subscribing below!   Your friend,   The Socialite Media. Summary Author RatingAggregate Ratingno rating based on 0 votes Brand Name The Socialite Media Power LikesProduct Name Powerlikes Get your free template! It's time to implement your
Instagram Social Media

How I got 20k Instagram followers in 1 year and how you can too!

December 11, 2017
This how to guide will show you exactly how I got 20k Instagram followers in a year.  My Instagram account went from 9k to over 30.k. Before we start I would like you to forget about everything you have read in the past about your Instagram account. I have seen so many classes courses and workshops out there that claim to make your social media account the next big thing. Yet the advice does not yield real results. How do I know? Because I tried them. Being a marketing professional I thought I would take a step back from all of the noisy advice from “experts” and really strip my social media strategy down. I applied basic marketing principals to my personal account Jadore.Vanessa. The result yielded a huge increase of 2.7k followers a month. Let’s establish some Instagram account credibility: Let’s be frank, I don’t want to waste your time reading another post of advice that does not work.  I don’t want to waste my time writing for no apparent reason.  So I am going to give you full transparency of my analytics so that you can see my followers are real, organically driven, targeted and engaged. Instagram started killing ghost followers aka vanity followers earlier in 2017, I wanted to show you that not only is my following growing rapidly, it is also growing in my target audience and that these followers are engaged with my content. Instagram’s insights show that my followers are predominantly women accounting for 65% of my following, I have over 11k impressions in the last 7 days, reached 3.5k users and my profile has been viewed 2.5k times. Pretty good for 7 days and on a following of 29k. Being an account that is focused on aerial fitness, yoga and family life having an audience predominately women in the ages of 25-35 is in my exact target audience. Social blade shows I had 12k followers in February 2017 and now I have 29.1k so in 10 months my account has grown over 17k followers. This free site will show you the tracking of anyones account at any time. There are six strategies that I used to get me to where I am now. Each of these six Instagram growth strategies resulted in higher acceleration on my Instagram account. Strategy #1 Brand Identity and Purpose: Ok so this one you have heard before so I am going to keep it brief. Develop your online brand identity. Now you don’t have to be perfect, in fact half the time my photo gallery coloring is all off BUT it has one thing in common. I am always talking about aerial arts, yoga or healthy happy family life. My users are interested in this content and the theme of the content that I am posting always stays the same. If you change from a fashion themed account to food you will find your engagement will drop and so may your followers. If you want to take a step
Instagram Social Media

How to grow your Instagram’s engagement.

October 9, 2017
A lot of individuals are struggling with Instagram’s new algorithm. Do you want to get noticed on Instagram? Ever since Instagram removed chronological posts, users have been scrambling to find a way to get noticed.  Some turn to bots while others swear by hashtags, but the pro Instagramers? They’re joining forces to fight the algorithm together, with their own hidden hack: Instagram pods. So lets just bust some myths.  I have seen a lot of the same incorrect advice given from users to “help” solve the problem. The common recommendations to get noticed on Instagram are generally: Don’t switch to a business account: I have tested this theory and to be perfectly honest we did not see much of an engagement change at all. Also if you are a brand you want to encourage users to move seamlessly from your social media accounts to your call to actions being, call, email or visit website. These call to actions are not available on a personal account. If you are a brand that is trying to get noticed on Instagram you need to be registered as a business account. Unfortunately this not going to give you the results you are after. So you may be wondering how do you solve this problem? Well its quite simple get noticed on Instagram. really Instagram is ranking posts on the level of engagement and how quickly they are being engaged with after the time of post. Content that has a large amount of engagement straight after posting will rank higher in feeds as Instagram. This signals to Instagram that the content is valuble. We work with this algorithm with Instagram Pods.  Our pods are executed by The Socialite Media. Yes, I’m sure we have all been burned before with pod groups. I am first to put my hand up on liking or commenting on a whole thread of accounts getting a mere three comments in return. Secondly this used to take up an hour of my day. That is time I am not working on my business. If you think about that 1 hour a day 7 days a week. That’s a lot of lost time. On a minimum wage that pays around $15 an hour by 7 hours a week that has cost you over $100!  Not to mention once you always get leechers. So you end up doing a whole lot of giving and not a lot whole lot of receiving. Our solution to get you noticed on Instagram: Our exclusive pods give you exact exchange. For instance if you would like to receive 500 likes on your post a day you will need to donate 500 likes. Sounds like a lot of work right? Not really we do it all for you and it’s only $13 a week. I’m pretty sure your time is worth more than that! Here are the results of our customers reaching Instagram’s top posts: Many of our users continually reach top posts! How does this benefit my brand? Eliminate getting

The best social media strategies for Instagram

August 21, 2017
Ready for the best social media strategies for Instagram? There were nearly a dozen new Instagram features that were added 2016, which means organizations need to take their marketing to the next level. Learning Instagram hacks & strategies can make you a power user on the app! If your wondering why you should be using social media. Or perhaps where the ROI comes in for your brand. Instagram is a serious traffic funnel and brand awareness tool. Being a successful social media marketer gives you an ideal opportunity to create value which continues to give future returns. So no need to reinvent the wheel, learn from the best. Here are some of the best social media strategies that have been implemented on Instagram. 1. Encourage user generated content for virality As more individuals switch to the visual app, brands keep looking for better ways to engage users and get more followers on Instagram. Be that as it may, it’s not just about the follower count– rather, brands need to figure out how to effectively draw in and interact with individuals on Instagram. Adidas nailed this strategy by using a celebrity to encourage users to take photographs of themselves modeling their gear. The hook was the opportunity to be an the next face of adidas.   2. Collaborate with complimentary brands Collaboration tools existed before social media. Look at complimentary accounts that you can team up with on a collaboration. A good example of this is a case study on  How Red Bull, Reef, and Alex & Ani Marketed At Bonnaroo You can run competitions, challenges and so much more plus you have access to another major audience. 3. Get Notifications from Competitor Content Brands should always measure their efforts against the competitors to recognize what’s working and things that could improve. Utilizing social media competitive analysis gives you leeway to expand the quality of content and better reach your audience. For brands on Instagram, it’s smart to see what type of content your competition publishes on a regular basis. At that point you can pick which strategies could work for your brand and help build inspiration for future posts. To set up notifications of a particular user, simply go to one of their posts and click the three dots in the upper right. From that point, click ‘Turn On Post Notifications’ to receive immediate alerts. 4. Make Your Bio Link Dynamic You get one clickable link in your Instagram account, however you can change it as many times as you’d like. Rather than using your home page URL and never touching it again, utilize the link in your profile to promote your most recent content or promotions. Make a post (or a series of posts) on Instagram with an call to action for people to click the link in your bio for more info. This is ideal for running special promotions, preparing customers for a product launch or new feature to your site. Instagram hacks like this make it simpler to quantify

Why You Should Be Using Videos To Capture Gen Z

August 12, 2017
Display advertising is broken on the grounds that the advertising industry is excessively focused on its own income, not the awful user experience it’s creating. While there is a considerable measure of ad formats that brands and publishers are moving to dislodge, there’s not been sufficient advancement in display itself. Consider this: the first banner advertisement made in 1994 doesn’t look that different from some the ads we see today. Today’s consumers will do practically anything to avoid a digital ad (30% of all internet users will block advertisements by 2018). The difficulties confronted by the industry today – click fraud, viewability, advertisement blockers and individuals not clicking on promotions – are altogether rooted in poor end-user experiences. It makes sense that 69% of GenZ already block advertisements. They’re a video generation, yet advertisers keep on pushing advertisements to them by means of videoless, noninteractive mediums. Snapchat ads are some of the best out there in light of the fact that they embrace the medium that end users connect with: vertical video that is suitable for viewing on a cell phone. Trust me: Normal display ads will be dead in three years. One hope for display How do we solve for the death of display and consumer antipathy for advertisements? Create a better experience for the end user, and begin doing that with the video medium they embrace. Truth be told, the industry has been transforming into video, and the speed at which it’s occurring is increasing. Facebook has been rapidly releasing new video-ad formats; shoppable video advertisements show up on Snapchat and Instagram; and Twitter banded together with Bloomberg Media on 24-hours-a-day news streaming. Video totally revitalizes a customer’s end experience with an ad. For instance, AOL found that mobile video advertisements are five times more captivating than standard banner ads, with technology and business verticals seeing more than 800% higher engagement. Furthermore, ads that incorporate video drive 9X the number of post-click site visits as standard display ads. Video is a versatile, engaging and sharable format – three key factors that any promotion today needs to get through the clamor in a saturated digital scene. Not only would video be able to rapidly convey a message in a engaging way, individuals share well-crafted created video with others. Nobody shares a display ad with their friends. The static display ad will wind up one of those relics our kids chuckle about because, in the long run, video will move into its legitimate place as king of advertising. The industry needs to grasp this, and concentrate on better video user experiences (new formats, best practices on length, substance and brand safety).   Your Friend, The Socialite Media Get your free template! It's time to implement your social media strategy. Success! Now check your email to confirm and make sure you add [email protected] to your mailbox so you don't miss out! There was an error submitting your subscription. Please try again. First Name Email Address We use this field to detect
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